WHAT DO CONSUMERS WANT FROM HEALTH & WELLNESS IN 2023?
Wondering how consumers have redefined what it means to be well in 2023? In THE 3RD EYE’s study into health and wellness trends, we learned that a lot has changed.
Today’s consumers are educated and informed – powered by the desire for prevention rather than just treatment. Now, healthcare brands must adapt and change to fit into new societal, cultural, and personal needs.
Our first report of our new Focal Point Series will explore all these behavioral shifts, and better understand what are the barriers consumers face in approaching health, care and wellness.