2026 ENROLLMENT CAMPAIGN

The Coverage you've been missing

In highly competitive Medicare markets, the objective was to drive significant enrollment growth during the Annual Enrollment Period (AEP) while simultaneously strengthening brand trust.

THE 3RD EYE implemented a dual-path strategy that balanced brand storytelling with performance acquisition. This approach involved repositioning PPO plans as accessible, affordable, and senior-friendly, and then activating across high-reach media and precision-targeted enrollment channels, integrating TV, OTT, digital, direct mail, and broker support. This resulted in exceeding AEP enrollment targets, improving cost efficiency versus industry benchmarks, driving strong growth in priority markets, and establishing a scalable brand foundation for future AEP cycles.