THE 3RD EYE SEES WHAT MATTERS.

OUR STORY

We built this agency at a kitchen table to solve marketing problems directly—no hierarchy, no layers, no BS.

Founded and led by proudly Hispanic American women, we built it to be independent by design. For three decades, we have worked where clarity matters and compliance is not optional. We have seen enough to know what truly matters. THE 3RD EYE isn't about vision; it's perspective shaped by experience.

WE UNDERSTAND

OUR VALUES

The standard we hold ourselves to.

HEART

We care deeply about the work and the people it serves.

HONESTY

We believe trust is built on honesty and authenticity.

HUMOR

We take the work seriously. Ourselves? Not so much.

HUSTLE

We work hard for our clients. We stay nimble and we take ownership.

INDEPENDENT BY DESIGN

Independence allows us to stay nimble, senior-led, and focused on what matters most: our clients.

NIMBLE, INDEPENDENT AGENCY

GLOBAL HOLDING COMPANY

OUR LEADERSHIP

DIANA BROOKS

Founder and Chief Executive Officer

Diana co-founded THE 3RD EYE in her 20s with a conviction that still guides the agency today: marketing should create meaningful impact, not just visibility.

For more than three decades, she has advised healthcare and purpose-driven brands on how to grow responsibly, aligning strategy and messaging so marketing efforts are supported from the inside out.

Recognized as one of South Florida's leading women in business, Diana is known for bold thinking, disciplined leadership, and holding both clients and teams to a higher standard.

Outside of the office she lives for family, salt life, and her dogs Baxter and Phoebe.

ROB CANALES

Chief Strategy Officer

Rob is a philosopher disguised as a strategist.

A former intern who grew into the agency's strategic lead, he has spent a decade mastering the intersection of human behavior, culture, and commercial growth. His approach blends emotional depth with analytical rigor.

Rob challenges teams to ask better questions before chasing better ideas. He believes most marketing fails not because of creativity, but because of a lack of strategic clarity.

Known as the office eternal optimist, Rob draws inspiration from the constant evolution of pop culture. He is grounded by his greatest source of purpose: Husband to Becky and Dad to their young boys.

OUR SERVICES