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DeNovos Campaigns
CENTERWELL SENIOR PRIMARY CARE
SAY HELLO
Client
CENTERWELL SENIOR PRIMARY CARE
SERVICES
Market Research
Brand Strategy
Campaign Creative
Paid Media
Direct Mail
Production
Analytics
The Challenge
As CenterWell Senior Primary Care expanded into new markets, the brand needed a structured marketing approach to build awareness, generate demand, and establish trust with seniors at every stage of entry. Each new location required a clear, consistent strategy to effectively move audiences from initial awareness to active patient consideration.
The SOLUTION
THE 3RD EYE developed a phased expansion marketing framework that supported CenterWell across every stage of market entry—from “coming soon” to grand opening to “now open.” By creating targeted campaign strategies and scalable creative assets for each phase, we ensured consistent messaging, built early awareness, and drove sustained engagement—helping CenterWell successfully launch and establish a presence in new markets.