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COVID CAMPAIGN
CONVIVA CARE CENTERS
GET THE VAX
Client
CONVIVA CARE CENTERS
SERVICES
Audience Research
Message Strategy
Campaign Creative
Digital & Social Activation
Direct Outreach
Performance Analytics
The Challenge
During the early COVID-19 vaccine rollout, Conviva needed to address vaccine hesitancy among Hispanic and African American seniors while helping its 65+ patient community make informed health decisions during a critical public health moment.
The SOLUTION
THE 3RD EYE launched a culturally grounded education campaign led by trusted physician voices, simplifying complex medical information into accessible, reassurance-driven content across digital, social, and direct outreach. The campaign generated 125K+ landing page visits in 90 days, 5.2M+ social impressions with engagement 42% above average, and 150K+ views of physician-led videos—strengthening trust across Conviva’s patient community.