Conviva Kitchen

Conviva Kitchen

Conviva needed to engage and educate a 65+ audience — particularly Hispanic seniors — on healthy living in a way that felt relevant, accessible, and culturally resonant. Traditional healthcare messaging often failed to capture attention, making it difficult to drive meaningful engagement across the digital channels seniors use most.

THE 3RD EYE partnered with an influencer to create Conviva Kitchen, a culturally relevant content series focused on healthy, easy-to-follow recipes for seniors. By distributing engaging video content across Facebook and YouTube — supported by targeted amplification — we delivered educational storytelling that broke through the clutter, driving awareness and engagement among 65+ audiences where they are most active.