ULTRASOUND TECHNOLOGY CAMPAIGN

SEE MORE. KNOW MORE. DO MORE.

In South Florida’s highly competitive imaging market, GE dominated hospital ultrasound systems, making it difficult for Siemens to gain traction with sonographers and imaging leaders. Siemens needed to increase awareness and drive qualified demo interest for its Sequoia ultrasound technology among key decision-makers across regional healthcare systems.

THE 3RD EYE repositioned the Sequoia technology as a high-performance, user-focused alternative and launched a targeted campaign aimed at sonographers and radiology directors. Through precision search, native media, and healthcare trade placements, we directed qualified audiences to a focused demo landing page - delivering 1M+ impressions, exceeding search CTR benchmarks, and driving 4,000+ qualified visits while expanding Siemens’ visibility within priority hospital systems.