Rob’s greatest passion is the ability to unravel the potential of an idea. As the Chief Strategy Officer, he prioritizes aligning three key principles: consumer needs, brand objectives, and business success.

To Rob, every great idea starts with an insight that’s transformed into a feeling. He is known for crafting compelling stories out of the pits of data points and identifying ways to connect the dots towards change in consumer behavior.

Rob’s story at THE 3RD EYE is one he shares with others to showcase the potential for personal growth at the agency. He is a former intern on the account management team who has dabbled in various roles throughout his 10 years at the agency. This experience has allowed him to bring together teams of different disciplines and blur the lines between departments and function.

He is a firm believer that the future of advertising will be free of roles and focus more on the collective competency of a group of people. That is why Rob ensures that everyone feels they are a part of the strategic & creative process.