As a health and wellness-focused agency, we covered a lot of territory for our clients this year. Most notable were our efforts to increase vaccination rates among the senior population. Our “Your Best Shot at Staying Well Starts With You” campaign focused on getting seniors back to the moments that inspired their souls and made them feel whole again. It led to an increase in vaccination rates of our patient populations (efforts are still in place today) and provided us an opportunity to do work with more purpose.
The Garden of Life “Poop” spot was brilliant. The fact that it wasn’t allowed to be aired in its purest form on TV added to the legacy of the ad. The censored version made it even funnier. All of it was a prime example of leaning into the human side of things. We fall victim as advertisers to strategies, insights, data—all of which are important. But sometimes people want to laugh along the way. Especially when you’re trying to make a point that women do in fact poop.
I’m looking forward to a year where we take what we learned in 2020 and 2021 to deepen our connection to the human experience in a digital space. I saw the volume of work in the pandemic crush people’s creativity at times, and this year was a good palate cleanser. My hope is that we are back to a point where we can prioritize good work alongside the wellbeing of the people who bring it to life on the regular.