October 29, 2024 Insights | Content Creation | Marketing Landscape | Marketing Tips
Marketing mistakes aren't just for interns and newbies. People with years of experience can easily overlook the obvious, ...
Avoid these common marketing mistakes to keep your campaigns clear, focused, and aligned with your audience’s needs for long-term success.
October 13, 2024 Insights | Medicare Annual Enrollment Period
Did you know that your Medicare plan automatically renews on January 1st?
Medicare's Annual Enrollment Period (AEP) is a ...
Discover essential tips for navigating the Medicare Annual Enrollment Period, including how to review, compare, and update plans to ensure they align with your healthcare needs.
August 28, 2024 Insights | Health & Wellness Marketing 2024 | Relational Health | Social Health
Preventive Healthcare isn't just a precaution, it's a necessity. As kids, many of us get regular checkups, stay up-to-date ...
Preventive healthcare isn't just a precaution—it's a crucial step requiring collective action for a healthier, more equitable future.
August 14, 2024 Insights | Advertising Tips | Health & Wellness Marketing 2024 | Marketing Tips | Production Tips
At THE 3RD EYE, we don't just create advertising campaigns; we craft experiences that reflect the nuances of cultures and ...
July 23, 2024 Insights | Gen Z | Generational Marketing | Health & Wellness Marketing 2024 | The Creator Economy
Authenticity is a buzzword for a reason. When it comes to social media marketing, authenticity is key to gaining consumers' ...
Influencer authenticity is essential in social media marketing because it fosters genuine connections, builds consumer trust, and drives long-term engagement and loyalty.
June 11, 2024 Insights | Health & Wellness Marketing 2024 | Marketing Plan 2024 | Marketing Tips
In a quick-moving marketing landscape where consumers have endless ways to interact digitally, connecting with them at every ...
Discover how full-funnel marketing at The 3rd Eye connects with consumers at every stage, driving results and fostering long-term loyalty.
May 21, 2024 Insights
Provider marketing refers to the strategic efforts of healthcare providers, such as medical practices, hospitals, clinics, ...
This playbook is tried and true, and has proven to be the basis of any form of provider marketing. As long as people can find you and hear about other patients’ experiences, the plan should work. The problem? Everyone approaches the goal of driving patient growth in the same way. What is often forgotten is how providers, like any brand, should toggle between the functional and emotional spectrums of communication, in order to find success.
May 8, 2024 Insights | Health & Wellness Marketing 2024 | Mental Health | Relational Health | Social Health
As the monoculture dissipates and people live mostly online, social health matters now, more than ever. Social health, or ...
Discover the transformative power of enhancing your social health and learn practical steps to forge deeper connections and improve your overall well-being.
April 9, 2024 Insights
Hispanic consumers are early adopters — as our Media expert Jen always reminds us.
At THE 3RD EYE, we've always known ...
April 3, 2024 Uncategorized
In the 30s and 40s, Lucky Strike, Camel, and Phillip Morris cigarette companies all used doctor recommendations in their ...
With misinformation running rampant online, experts in their field with the required charm have taken up the mantle of educating the masses. Here’s how to spot the trusted ones.
March 7, 2024 Insights | Mental Health | Relational Health | Senior Wellness
Whether getting busted for an armed robbery in Italy or getting crowned Prom Queen in Ohio, seniors beat ageist assumptions ...
In 2024, seniors are smashing ageist stereotypes by adopting holistic approaches to wellness, proving that age is just a number when it comes to living a vibrant, active life.
March 1, 2024 Culture
THE 3RD EYE - RECAPPING WINS IN 2023
As we bid farewell to 2023, it's impossible not to look back at the incredible journey ...
February 21, 2024 Insights | Marketing Plan 2024
We invite you to succeed in 2024. The impact of a solid marketing plan is unmatched. By following these tips, you can better align your business and marketing objectives. Let's make it a year to remember.
This year, we challenge you to build an action-packed roadmap to 2024 marketing glory. Take your brand to new heights with these 10 tips to transform your planning game into a masterpiece.
February 8, 2024 Insights | Cultural Competence | Health & Wellness Marketing 2024
With more insured Americans than ever, how can healthcare brands help consumers tap into the health improvements their insurance can provide? First, we need to analyze what is hindering them.
Accessing healthcare provided by insurance can be complicated and time-consuming. The average American might have conceptual access to healthcare — but do they really? Or are the barriers of time and cost too difficult to overcome?
October 18, 2023 Insights
Many positives accompanied the rise of social media, like the sharing of knowledge and democratization of creation. The ...
October 16, 2023 Insights
Our recent research showed us that the majority of people don't feel confident in their health choices. Some have lost faith ...
September 21, 2023 Insights | Health & Wellness Marketing 2023 | Multicultural Marketing
Food insecurity refers to a lack of consistent and reliable access to affordable, nutritious, and culturally appropriate ...
September 18, 2023 Insights | & Inclusion | DEI: Diversity | Equity | Health & Wellness Marketing 2023 | Multicultural Marketing
As the line between health and wellness continues to blur, the definition of wellness has changed for consumers. With mental ...
August 31, 2023 Insights | Gen Z
An internship should evolve not just with the needs of the company — but also with the needs of the interns.
Today's job ...
August 16, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023
Consumers in 2023 have changed their understanding of what it means to be well. Mental health takes the spotlight in ...
August 1, 2023 In The News | Running an Agency
In her recent feature on Team Bonding's podcast Team Building Saves the World, COO Anais shares strategies she's put into ...
Featured on TEAM BUILDING SAVES THE WORLD
July 26, 2023 Insights | & Inclusion | Cultural Competence | DEI: Diversity | Equity
Diversity in healthcare leadership is not a temporary trend that we can afford to ignore. If we want healthcare services to ...
July 20, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023 | Mental Health
Get to know the FACTS.
July may be National Minority Mental Health Awareness Month, but this topic matters ...
June 28, 2023 In The News | Running an Agency
COO Anais Rodriguez reveals her 5 tenants of a successful onboarding experience in her recent interview with Rachel Kline of ...
Featured on AUTHORITY MAGAZINE
June 26, 2023 Insights | AI | Content Creation | Creativity
AI tools for creatives are nothing new—but the ones we have access to today are better than ever. Recent developments in ...
June 20, 2023 Insights | & Inclusion | DEI: Diversity | Equity | Health & Wellness Marketing 2023
We asked resident UX expert Pedro Sarmiento to walk us through why accessibility matters in UX, what these terms even mean, ...
June 6, 2023 Insights | Health & Wellness Marketing 2023 | Multicultural Marketing | Women's Health
The role of women in marketing and advertising has grown exponentially since I started over 25 years ago. But we still have ...
June 6, 2023 Culture
An Open Letter to our extended T3E Fam from PRIDE @ T3E…
First of all, Happy Pride Month! ️ Given the political ...
May 10, 2023 In The News
THE 3RD EYE’s leader and visionary is a trailblazer in the advertising industry, founding a women-run agency in her 20’s ...
Featured on AUTHORITY MAGAZINE
April 25, 2023 In The News | Health & Wellness Marketing 2023
CCO Rob Canales just chimed in on an important topic for healthcare marketers in a recent Campaign US interview: the ethical ...
April 12, 2023 Insights | AI | Cultural Competence | Health & Wellness Marketing 2023 | Multicultural Marketing
From Agricultural to Industrial, humanity evolves by hopping from revolution to revolution. Now we’re in the midst of an ...
April 5, 2023 Insights | & Inclusion | Cultural Competence | DEI: Diversity | Equity | Integrated Production
Advertising depends on the power of visual storytelling for success, and on-screen representation in media is a large part ...
March 31, 2023 Insights | Health & Wellness Marketing 2023 | The Creator Economy
The Creator Economy has firmly sunk its teeth into our digital experience—and it's not going anywhere. When the internet ...
March 22, 2023 Insights | Convergent TV | Generational Marketing | Health & Wellness Marketing 2023 | Multicultural Marketing
You may have heard people buzzing about "Convergent TV" lately in the advertising world. As THE 3RD EYE's Media Director, ...
March 6, 2023 Insights | Running an Agency
Curious about Integrated Production in Advertising agencies? Here's a quick overview from THE 3RD EYE'S lead of Integrated ...
February 27, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023 | Women's Health
The healthcare system presents many obstacles for women, especially for women of color. This Black History Month, we examine ...
February 15, 2023 Insights | Creativity
This year’s Super Bowl was the first time I felt the game overshadowed the commercials since the patriots came back to beat ...
February 9, 2023 In The News | Boomers | Creator Economy | Generational Marketing | Tik Tok
The label “social media influencer” typically conjures the image of what Taylor Swift describes best on her new album: “A ...
February 8, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023 | Mental Health
Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin down the right mental health ...
January 25, 2023 In The News | Health & Wellness Marketing 2023
The 3rd Eye's CVO (Chief Vision Officer) was recently named one of the Top 25 C-Suite Executives of Miami for 2022 by ...
Featured on C-SUITE SPOTLIGHT
January 5, 2023 In The News | Health & Wellness Marketing 2023
Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing And Media (MM+M). With ...
December 22, 2022 In The News | Running an Agency
In Adweek's recent article First-Time CCOs Talk About What It Takes to Helm a Creative Department, The 3rd Eye's CCO Rob ...
December 21, 2022 In The News | Content Creation
Answer big questions first for most effective use of your budget
There are some businesses who get lucky—a whisper ...
November 16, 2022 Insights | Cultural Competence | Relational Health
We're fascinated with the emerging field of relational health here at The 3rd Eye—and the more we look into it, the more we ...
November 10, 2022 Insights | Healthcare Marketing 2022 | Mental Health
Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting the way we ...
November 4, 2022 Insights | Cultural Competence | Healthcare Marketing 2022 | Hispanic Healthcare
Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. Because the best way to ...
November 1, 2022 Insights | Generational Marketing
Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when it comes to social ...
October 25, 2022 Insights | Cultural Competence | Healthcare Marketing 2022 | Women's Health
Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises ...
September 15, 2022 Insights | Cultural Competence | Healthcare Marketing 2022 | Mental Health | Multicultural Marketing
20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely ...
September 9, 2022 Insights | Content Marketing | ROI
Creating branded content that stands the test of time isn’t just a creative strategy, it’s a long-term ...
August 15, 2022 Insights | Healthcare Marketing 2022
New Trends, Same Old Mistakes
Client: Hey, did you guys see Minions: The Rise of Gru?
Creative: Yes, ...
August 9, 2022 Insights | Gen Z
Today’s job market is competitive, and talented students don't look for internships getting coffee and doing grunt-work. ...
August 3, 2022 In The News | Healthcare Marketing 2022 | Women's Health
In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks' assertive and poignant words ...
July 14, 2022 Insights | Gen Z | Generational Marketing | Mental Health
The way my Gen Z daughter navigates her own healthcare inspired me. It got me thinking about her generation as a whole. Gen ...
June 30, 2022 Insights | Healthcare Marketing 2022 | Women's Health
Think of the last time you went to the gynecologist or obstetrician. Chances are it could have been a bit more ...
June 30, 2022 In The News
The 3rd Eye's CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami's most inspiring ...
June 16, 2022 Insights | Healthcare Marketing 2022
At The 3rd Eye, our agency is brimming with talent. And our CCO Rob gathers this overflow of creativity into workable ...
June 8, 2022 Insights | Boomers | Generational Marketing
The way consumers engage with digital technology shifted when COVID-19 changed all of our lives. For the past few decades, ...
May 26, 2022 In The News
The ad industry has always had a revolving door culture, but now it revolves for different reasons. Whereas people used to ...
May 26, 2022 In The News
My first question when I heard the word “Latinx”—right after “How is that pronounced?”—was “Is that what we’re calling ...
April 8, 2022 In The News
Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and ...
April 8, 2022 In The News
Different communities have their own languages of choice, agency and trust.
Dear white marketers: you’re getting inclusion ...
April 8, 2022 In The News
What marketers should know about mental health awareness, how the definition of 'wellness' has changed and why quirky ...
April 7, 2022 In The News
Proud Of
As a health and wellness-focused agency, we covered a lot of territory for our clients this year. Most ...