Mastering Provider Marketing: Balancing Function and Emotion for Growth

Mastering Provider Marketing: Balancing Function and Emotion for Growth

Provider marketing refers to the strategic efforts of healthcare providers, such as medical practices, hospitals, clinics, ...
How To Improve Your Social Health & Why It Matters

How To Improve Your Social Health & Why It Matters

As the monoculture dissipates and people live mostly online, social health matters now, more than ever. Social health, or ...
How to Spot Trusted Doctors on Social Media

How to Spot Trusted Doctors on Social Media

In the 30s and 40s, Lucky Strike, Camel, and Phillip Morris cigarette companies all used doctor recommendations in their ...
Senior Wellness: 4 Ways Seniors Challenge Health & Wellness Expectations in 2024

Senior Wellness: 4 Ways Seniors Challenge Health & Wellness Expectations in 2024

Whether getting busted for an armed robbery in Italy or getting crowned Prom Queen in Ohio, seniors beat ageist assumptions ...
2024 Marketing Planning: 10 Keys to a Successful Year

2024 Marketing Planning: 10 Keys to a Successful Year

We invite you to succeed in 2024. The impact of a solid marketing plan is unmatched. By following these tips, you can better align your business and marketing objectives. Let's make it a year to remember.
The Access Myth: Why having insurance doesn’t ensure access to healthcare

The Access Myth: Why having insurance doesn’t ensure access to healthcare

With more insured Americans than ever, how can healthcare brands help consumers tap into the health improvements their insurance can provide? First, we need to analyze what is hindering them.
How do consumers define wellness?

How do consumers define wellness?

As the line between health and wellness continues to blur, the definition of wellness has changed for consumers. With mental ...
Jumpstarting Performance at Work

Jumpstarting Performance at Work

In her recent feature on Team Bonding's podcast Team Building Saves the World, COO Anais shares strategies she's put into ...
Women in Marketing: 4 Challenges we still face

Women in Marketing: 4 Challenges we still face

The role of women in marketing and advertising has grown exponentially since I started over 25 years ago. But we still have ...
Integrated Production 101

Integrated Production 101

Curious about Integrated Production in Advertising agencies? Here's a quick overview from THE 3RD EYE'S lead of Integrated ...
Black Women in Healthcare: A History

Black Women in Healthcare: A History

The healthcare system presents many obstacles for women, especially for women of color. This Black History Month, we examine ...
4 Mental Health Platforms on the Rise in 2023

4 Mental Health Platforms on the Rise in 2023

Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin down the right mental health ...
What Wellness Means To Consumers in 2022

What Wellness Means To Consumers in 2022

20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely ...
Does Gen Z Go To The Doctor?

Does Gen Z Go To The Doctor?

The way my Gen Z daughter navigates her own healthcare inspired me. It got me thinking about her generation as a whole. Gen ...
Meet Rob Canales

Meet Rob Canales

The 3rd Eye's CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami's most inspiring ...
The Year in Creativity, 2021

The Year in Creativity, 2021

Proud Of As a health and wellness-focused agency, we covered a lot of territory for our clients this year. Most ...